Case Study: ABD Architects

A digital marketing review and redesign for ABD Architects, connecting Google Ads data, AECCC diagnosis, and strategic improvements across search and social channels.

Project Scope & Key Deliverables

  • Campaign & Channel Audit: Review of ABD Architects' 2022 Google Ads campaign and current digital presence across search, website, and social touchpoints.
  • AECCC Diagnosis: Use the Access / Engage / Customize / Connect / Complement framework to identify strengths and gaps.
  • Strategic Revisions: Translate findings into tracking, landing page, keyword, and branding actions.
ABD Architects AECCC campaign diagnosis slide

Campaign Diagnosis (AECCC Review)

AECCC Diagnosis

  • Access: Google Ads visibility in MI & OH, missing verified social pages.
  • Engage: Strong visuals but weak storytelling.
  • Customize: Basic segmentation, low local relevance.
  • Connect: No conversion tracking or remarketing.
  • Complement: Missing social presence + brand confusion.

Main Weaknesses

  • No conversion tracking implemented.
  • Weak storytelling in ads/creatives.
  • Radius targeting wasted impressions in irrelevant regions.
ABD Architects strategic revisions slide

Strategic Revisions

Based on the AECCC review, the strategy focuses on tracking, targeting, and a consistent brand presence.

  1. Launch verified LinkedIn & Instagram: Build official ABD Architects Michigan pages and link to the website.
  2. Add conversion tracking: Enable form tracking + retargeting.
  3. Redesign landing page: Better hierarchy, stronger CTAs, integrate AI chatbot.
  4. Geo-specific long-tail keywords: e.g., “commercial architect Detroit MI”.
  5. Strengthen branding consistency: Align creatives, landing pages, and socials.