
I'm Sherry Hsu (Hua-Ying Hsu, 徐華霙), a Master's student in Marketing at Purdue University, with interests in product marketing, strategic marketing, and marketing communications.

A Marketing Master’s student at Purdue who loves turning data into stories that help brands grow and connect with people. With skills in Python, SQL, and Power BI, I enjoy exploring marketing trends, asking the right questions, and uncovering insights that drive real impact.
A timeline of work across analytics, communications, and marketing.
Applied K-means clustering to segment Roblox experiences, evaluated engagement and scale indicators, and conducted SEO keyword analysis to support data-backed optimization recommendations.
Supported Uber & Uber Eats brand analysis with media analytics, sentiment tracking, and engagement monitoring, and helped execute media outreach and press event coordination.
Produced student-facing social content and coordinated an on-site employer event to strengthen brand visibility and engagement among university students.
Created internal branding content, wrote ESG and intern-story articles, and helped simplify complex company messaging for wider employee engagement.
Selected work in pricing, brand strategy, growth marketing, and research.
Tools and strengths across analytics, strategy, and marketing execution.